Of course denim has strong roots in the USA, but Swedish label JEANERICA is proving that the Europeans know how to do it, too. In fact, its whole universe orbits around the material, taking something that is often treated as a commodity product and opening it up to richer craftsmanship, storytelling and design. The Arrow is one of the silhouettes that shows this ethos in its purest form, made from organic and recycled fibres and cut to a faultless straight-leg fit. 87% Organic Cotton, 13% Recycled Cotton Mid Rise Waist Straight Fit Button Fly Made in Italy Style Code: A-132-003-003
