The New Standard logo T‑shirt isn’t meant to be technical or outdoors‑ready. It’s Snow Peak showing what their version of a simple branded tee looks like: softer cotton, an everyday fit, a logo placement that feels quiet rather than graphic‑heavy. It’s still a basic tee — just one shaped by Snow Peak’s design attitude. Clean, simple, and made with the same care they bring to everything else. 66% Polyester, 34% Cotton Relaxed Fit Crew Neckline Printed Branding Style Code: NSD-TS-25AU003-019
